.svg)
Discovery Call
Investment Memo
Laga brings together an experienced international team with expertise across hospitality, real estate, architecture, destination development and sport.
From creating internationally recognised hospitality brands and delivering award-winning developments to designing sustainable architecture and leading complex projects in Indonesia, each member of the team plays a key role in bringing Laga to life.
.avif)
United by a shared vision, we are creating a new kind of beachfront lifestyle destination centred around active living, wellness and community.
.svg)
Adam Murray is an entrepreneur, investor, and hospitality developer with more than two decades of experience building businesses across Europe, Asia, and Australia. Following the successful sale of his digital advertising business, he focused on developing and investing in lifestyle, hospitality, and real estate ventures throughout Southeast Asia.
Through ATOMA Group, Adam has been involved in the creation and growth of some of the region's most recognised hospitality and lifestyle brands, including Mandala Club, Ulu Cliffhouse, Mandala Villas, Oxwell & Co., Operation Dagger and Ulekan Bali. His experience spans capital raising, destination development, hospitality operations, brand creation, and strategic investment.
At Laga, Adam leads the vision, development, and execution of the project, drawing on extensive experience creating destination-driven businesses that combine lifestyle, community, hospitality, and long-term value.
Carl Thong is a Singapore-based entrepreneur, investor, and business leader with more than thirty years of experience building and scaling companies across Asia. His career spans technology, telecommunications, financial services, real estate, and private investment, where he has successfully founded, invested in, and advised numerous high-growth businesses.
Known for his strategic thinking and long-term investment approach, Carl combines commercial expertise with a strong commitment to responsible stewardship and value creation. He has worked alongside founders, leadership teams, and investors across multiple industries, helping businesses navigate growth, governance, and capital allocation.
At Laga, Carl provides strategic oversight, financial guidance, and investor insight, helping ensure the project is built on strong commercial foundations while supporting its long-term vision and growth.
Frankie Langan is one of the most respected figures in international padel, recognised for his achievements both on and off the court. A former British No.1 and international player, he has represented Great Britain at multiple World Championships and currently serves as both the Junior and Senior National Coach, playing a key role in the continued growth of the sport.
As the founder of INTOPADEL, Frankie has helped shape the development of padel clubs, coaching programmes, tournaments, and player pathways across the United Kingdom and internationally. His expertise spans facility development, operations, coaching systems, and community building, giving him a unique understanding of what creates successful and sustainable padel destinations.
At Laga, Frankie provides strategic guidance on club development, programming, coaching, events, and operations, helping ensure the facility delivers a world-class player experience while establishing itself as one of Asia's leading padel and wellness destinations.
William McIntyre is an entrepreneur, destination developer, and project leader with more than fifteen years of experience creating and growing businesses across events, hospitality, education, wellness, and real estate. Originally from South Africa, William spent a decade directing some of the country's most successful festivals and live events before transitioning into entrepreneurship and property development in Southeast Asia.
Since relocating to Lombok, William has been involved in the conception, development, marketing, and sale of multiple hospitality and residential projects, combining strategic vision with hands-on execution. His experience spans project delivery, brand development, sales strategy, investor relations, and community building, with a particular focus on creating destinations that bring people together through lifestyle, wellness, and shared experiences.
At Laga, William leads the residential strategy and serves as the Owner's Representative, overseeing the integration of design, development, operations, and market positioning. He plays a key role in bringing Laga Living to market, ensuring the project delivers not only exceptional residences, but a destination designed for long-term value, community, and lifestyle.
Nimmi Panchatsharam is a seasoned finance leader with 20 years of experience across financial management, accounting, audit, FP&A, treasury, taxation, revenue recognition, transfer pricing, budgeting, forecasting, cash-flow management, and business operations. She pairs deep technical finance expertise with strong commercial acumen and operational leadership, with extensive experience building high-performing finance functions and driving financial discipline.
Throughout her career, Nimmi has strengthened internal controls, improved profitability, optimized working capital, implemented finance systems, and supported strategic business decision-making. She also brings hands-on experience in M&A, due diligence, and post-acquisition integration, enabling her to support businesses through growth, transformation, and operational change.
As CFO at Laga, Nimmi brings a practical, commercially minded approach to financial leadership. Her focus is on establishing robust governance, delivering timely and transparent management and investor reporting, and enabling sustainable growth through insightful, data-driven analysis.
Kendall Armstrong is a business and operations professional with experience spanning corporate governance, finance coordination, hospitality management, and business communications. Originally from South Africa, Kendall holds a Bachelor of Commerce and an Honours degree in Strategic Management and Innovation from the University of Stellenbosch, and has since built a career across South Africa and Southeast Asia. Having lived and worked in a range of cultural environments, Kendall brings a particular strength in communication, interpersonal relationships, and building trust across teams, authorities, and partners.
Before joining Laga, Kendall spent three years as General Manager of a hospitality operation in Lombok, Indonesia, leading team management and guest relations while streamlining operational structures, accounting, and day-to-day business processes.
At Laga, Kendall coordinates corporate governance and operations, overseeing company licensing, regulatory and employment compliance, and general business administration. Working alongside the Financial Controller, Kendall oversees budgeting and expense forecasting, and manages operational relations and partner communications, ensuring the project is built on a compliant, well-structured foundation.
Wilson Harkhono is an architect and development professional with extensive experience delivering residential, hospitality, commercial and mixed-use projects across Indonesia. Combining architectural expertise with a strong understanding of project delivery, Wilson has built a reputation for translating ambitious concepts into practical, buildable and commercially successful developments.
Throughout his career, Wilson has worked across all stages of the development process, from concept design and master planning through to technical coordination and construction implementation. His experience spans architecture, development strategy, consultant coordination and project management, giving him a comprehensive understanding of how successful projects are delivered.
At Laga, Wilson leads the architectural development of the Padel Club and public facilities, overseeing the integration of sport, wellness, hospitality and community spaces into a cohesive destination. His role ensures that the vision for Laga is supported by practical design solutions, efficient delivery and a world-class user experience.
Paula Huertas Andres is an architect, sustainability specialist, and founder of her own architecture studio in Lombok, Indonesia. With a background spanning architecture, green building design, and sustainable development, Paula has dedicated her career to creating projects that balance environmental responsibility, functionality, and exceptional design.
Following her accreditation in LEED and BREEAM, two of the world's leading green building certification systems, Paula completed a Master's degree in Sustainable Architecture at the Centre for Alternative Technology (CAT) in Wales. Her work has included advising on and delivering sustainability strategies for large-scale developments across Singapore, including hospitals, data centres, manufacturing facilities, laboratories, and commercial buildings.
After relocating permanently to Lombok in 2014, Paula established her own practice and has since led the design of numerous hospitality, residential, and lifestyle projects throughout Indonesia. Her approach combines passive design principles, climate-responsive architecture, and a deep understanding of place to create environments that are both beautiful and sustainable.
At Laga Living, Paula leads the architectural vision for the residential component, shaping a collection of beachfront residences designed around tropical living, natural materials, energy-conscious design, and a seamless connection to Lombok's coastal landscape.
Hendra holds a degree in Civil Engineering from the University of Mataram and brings over five years of specialized experience as a Structural Engineer across various projects in the Lombok region. Since joining Bambook Studio in 2021, he has successfully contributed to a diverse portfolio of architectural developments.
At Laga Living, Hendra oversees contractor proposals and proactively optimizes structural designs to ensure both safety and efficiency. His role seamlessly bridges design and execution; combining rigorous site supervision and project coordination with comprehensive structural calculations and tender management for all construction phases.
Diana is a Licensed Civil Engineer from the University of Mataram, Lombok, with comprehensive expertise across civil engineering, architectural design, and the full construction lifecycle. Harnessing her background in spatial transformation, she actively drives interior design and renovation initiatives at Laga Living.
In her dual role, Diana directs office administration while offering strategic oversight across all department functions and project deliverables. As a key figure in executive management, she ensures peak operational performance and quality control from internal workflows to active construction sites.
Nan holds a degree in Civil Engineering and brings over five years of specialized experience in project procurement and strategic supply chain management.
At Laga Living, he spearheads the procurement process, meticulously sourcing high-quality materials and managing vendor relations to align with the project's rigorous standards. Leveraging a strong technical foundation in civil engineering, Nan seamlessly bridges the gap between complex project requirements and efficient purchasing strategies, ensuring cost-effectiveness and timely execution across all construction phases.
Muhamad Jalal is a Licensed Civil Engineer from the University of Civil Engineering, Mataram, Lombok.
He also holds a postgraduate degree in Building Drawing Engineering.
Jalal specializes in Construction Management and Project Coordination and is responsible for all matters related to Building Construction.
Previously, Jalal has extensive knowledge and work experience in all matters related to the construction sector in West Nusa Tenggara (NTB).
At Laga Living, he worked as a project manager, coordinating all subcontractors, developing schedules and monthly reports, ensuring timely completion and safety of all project activities, quality control, and technical oversight.
Baiq Firlahili Anindithia is a Civil Engineer from the University of Mataram, Lombok, with a postgraduate degree in Civil Engineering specializing in Sustainable Material Engineering.
She specializes in Architectural Design, Construction Planning, and Project Coordination, with professional experience in hospitality projects. Her expertise includes design development, construction planning, coordination, quality control, and technical oversight.
Baiq has extensive knowledge and experience in the architecture and construction sector, particularly in West Nusa Tenggara (NTB). Her professional experience includes coordinating project teams and subcontractors, developing project schedules, monitoring construction progress, and ensuring quality and technical requirements are met throughout the project.
She is experienced in developing architectural and construction solutions that balance functionality, aesthetics, technical requirements, and project considerations.
Lalu Sumarlin brings extensive experience in the tourism and hospitality industry, including more than 16 years in asset management across Bali, Lombok, Sumbawa, Flores, and the surrounding islands.
Throughout his career, Marlin has supported companies in securing and facilitating development and operational activities by building strong relationships with local communities, government authorities, and other key stakeholders. He has assisted a number of large and well-known companies and projects under ATOMA Group’s management, giving him extensive experience navigating the local relationships and processes required to successfully develop and operate projects across Indonesia.
At Laga, Marlin is focused on securing and maintaining the support of all relevant stakeholders throughout the development process. He plays a key role in managing relationships with local communities and government authorities, facilitating approvals and coordination, and ensuring Laga maintains strong and constructive relationships with the people and organisations surrounding the project.
Yom Phasly as the Operations Manager responsible for overseeing and executing the fundamental supporting infrastructure for the development of Laga Padel Lombok. In this role, the main focus is ensuring that all operational, logistical, and technical prerequisites are fully met to seamlessly drive the sports facility project from planning to completion.
On the ground, key responsibilities include directly supervising the construction of the site's retaining wall (talud) to secure and prepare the land foundation for Laga Padel Lombok. Additionally, oversight extends to the critical river mouth groin construction project adjacent to the property, managing coastal engineering aspects to protect the site and ensure long-term structural integrity.
Beyond immediate project supervision, the portfolio encompasses comprehensive land bank management for Atoma Group across multiple strategic prime locations. Key properties under management include the Laga Padel Lombok site in Central Lombok, waterfront developments in Gili Gede (West Lombok), prime holdings in Gili Trawangan and Gangga (North Lombok), and the Kubu Land property in East Bali.
.jpg)
Gede Maryadi as Administrative, Accounting & Logistics Support at Laga - Atoma Group, based in Bali, with experience in administration, accounting support, logistics, and day-to-day operational coordination. He is a responsible, dependable, and adaptable professional who values teamwork, consistency, and continuous improvement.
Throughout his career, Gede has gained experience across various business environments, developing strong skills in administrative coordination, accounting support, logistics, and operational assistance.
At Laga - Atoma Group, Gede supports the company across administrative, accounting, and logistics functions, helping ensure that day-to-day operations run efficiently and smoothly.
Lalu Faturrahman, known as Doni, previously spent several years as a manager at one of Indonesia’s largest retail companies. However, his passion for plants and landscaping eventually inspired him to pursue a new career as a professional gardener.
Before joining Laga, Doni gained extensive practical experience maintaining the gardens and outdoor spaces of several villas and restaurants across Lombok. At Laga, he has embraced new challenges that have further broadened his knowledge and expertise.
Professional, dependable and highly dedicated, Doni takes great pride in his work and consistently delivers excellent results.
Rede is known locally as Amaq Mirna, meaning “Mirna’s father”—a traditional form of address in South Lombok that identifies a parent through the name of their firstborn child.
A highly respected figure in the area, Amaq Mirna strongly supports the responsible development of Kuta and its potential to create meaningful employment opportunities for future generations of the local community.
His involvement with Laga strengthens our direct connection with the surrounding community, helping us contribute in ways that are locally informed and genuinely beneficial. His trusted presence also provides Laga with valuable guidance, reassurance and support as we carry out our activities in the area.
Argin Wijaya brings experience from a range of industries and regions, giving him an excellent knowledge of Lombok and an extensive professional network.
At Laga, Argin plays an important role within the operations department, coordinating day-to-day activities and supporting the team across a wide range of operational tasks. Resourceful, dependable and hardworking, he helps keep the entire team connected and ensures that operations run smoothly and efficiently.
Beachfront residences within a destination built around movement, lifestyle and community.
.svg)